Sprekers Internet of Things 2021

Lija Groenewoud - van Vliet is the co-founder and creative director of In4Art, the company she established together with her husband in 2015. In her role, she combines her passions for innovation, technology, and art. 

In her role at In4Art, Lija dedicates her time to scouting talent, guiding curiosity and creating space for the kind of experimentation that drives innovation. She developed the Art-Driven Innovation method to help organisations incorporate ideas from art into socially responsible innovation. Furthermore, she 

acts as a co-producer and creative director in the experiments and co-productions of In4Art. Lastly, she is the curator of the In4Art Open Collection, which showcases contemporary works at the intersection of art, science and technology.  Next to that, Lija is a lecturer at the Rotterdam School of Management on responsible innovation management and member of the supervisory board of DEN: knowledge institute for culture and digitalisation.