Purpose of the collaboration
The goal of this collaboration is to give students hands-on experience in optimizing customer journeys, while organizations benefit from fresh ideas and practical improvements. Students will immerse themselves in your organization and analyze how customers currently interact with your brand, product, or service. Based on their findings, they will identify opportunities for improvement and carry out a small, targeted intervention.
Examples of possible projects include:
• Designing a flyer or promotional material
• Optimizing a webpage
• Improving a social media campaign or post
• Adjusting a customer touchpoint within the customer journey
The results will be presented during a final presentation, where insights and concrete improvements will be shared with the client organization.
What we ask from participating companies
Participating organizations are preferably B2C-oriented and open to improving their marketing and communication activities.
We expect organizations to:
• Have a specific customer journey challenge or improvement opportunity
• Be open to new ideas and experimentation
• Provide relevant information for the analysis
• Be willing to give feedback on student proposals
• Potentially provide access to relevant communication channels or materials
Organizations from a wide range of sectors are welcome, including retail, services, ecommerce, and hospitality.
Benefits for the organization
Collaborating with students on this project offers organizations valuable insights and practical improvements. Possible benefits include:
• Concrete improvements to marketing communications or customer touchpoints
• New insights into customer behavior and customer experience
• Access to current marketing knowledge and trends
• Fresh and creative ideas from student teams
• Potential direct impact on conversion rates or customer satisfaction
• Opportunities for further collaboration with Rotterdam University of Applied
Sciences
Students work in teams of four to five people. Typically, two student groups work on each organization’s challenge, resulting in multiple ideas and solutions.
Timeline
The course runs for approximately ten weeks, from early September until mid-November 2026.
Schedule
• Kick-off: Week 36 (31 August – 4 September 2026)
Introduction and first meeting with the student teams
• Project phase:
Students work on analysis and implementation of improvements.
Meetings can take place either online or in person, depending on the organization’s
preferences.
• Final presentation: Week 46 (9 – 13 November 2026)
Final presentation/exhibition where results and recommendations are shared.
The total time investment for participating companies is approximately 8 hours spread over 10 weeks. Each organization is asked to appoint one contact person who will be available for questions and feedback throughout the project.
Guidance
Lecturers will supervise the process and monitor progress throughout the 10-week project. They will support students in both research and implementation.
Contact
Interested organizations can contact us via: CM&-accounts@hr.nl
Together, we will discuss which challenge best fits this project and how the collaboration can be structured.