Trend analysis: an approach for companies that listen
Publicatie van Kenniscentrum Creating 010
J.H. Marseille, Ilan Roos | Artikel | Publicatiedatum: 01 december 2005
In business, innovation is the link between the possibilities of invention and the realities of consumer needs and desires. It is a dynamic relationship, one Justien Marseille and Ilan Roos argue benefits from trend analysis. In the context of different customer types and different time frames, this tool helps managers maintain the allure and value of their brands and products.