This paper examines how the transition management approach for sustainability transitions can be applied to the case of how Rotterdam established a zero-emission zone (ZEZ) for city logistics, aiming to stimulate the adoption of electric freight vehicles, enhance logistics efficiency and improve liveability. The study highlights the challenges and strategies involved in transitioning to a sustainable city logistics system. Through a case study methodology, this paper explores the development and implementation of Rotterdam’s ZEZ, emphasising the importance of stakeholder collaboration, strategic planning, and continuous monitoring. The findings provide valuable insights into the practical application of transition management theory in city logistics, offering best practice for other cities aiming to achieve similar sustainability goals.