Empty Container Repositioning (ECR) remains a costly activity in global logistics, as empty containers must be moved from surplus to deficit areas without generating revenue. While global ECR is well studied, local and regional repositioning are less understood. This study explores barriers to direct inland repositioning within Maersk’s hinterland networks. Using internal data, interviews, operational assessments, and financial analysis, the research reveals that only 12% of ECR movements currently follow direct routes from surplus to deficit locations, indicating overdependence on hub-based repositioning.