Crappy print could be most generally characterized as a poor medium, i.e. as the opposite of what in creative industries is referred to as “rich media.” This characterization, however, does not suffice alone. On top of being poor, crappy print is the poorest among, and of, the poor media. In most cases, its impoverishment is not designed; it’s not a product of conceptual cleverness or aesthetic rationale. Crappy print is unpretentious, and therefore vulnerable. Where its makers are actually aware of its crappiness, they may be driven by anti-aesthetic sentiments, or rather, resentments.