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International Business

International Business & Management fulltime

Four-year bachelor in English, starts in September

International Business & Management, part of the International Business programme, will prepare you for a challenging management career in international business.

Have you ever wondered how Ikea manages to perform so profitably in over 40 countries? Or why Starbucks is so popular? Do you want to know the differences in regional markets? For example, why McDonald's offers the McKroket in the Netherlands, Curaçao and Belgium yet nowhere else in the world?

If you’re interested in business, and especially companies that operate internationally, International Business & Management is the programme for you. By studying aspects of marketing, operations, finance, economics and (project)management, you will learn how to map the interests of a company or organisation and translate them into goals and plans.

You will study Russian, French, Spanish, German or Dutch for non-Dutch (next to English) and become equipped to do business with business partners from different cultural backgrounds. During your studies you may travel to Los Angeles for an international project, work for a company in London during your (work)placement, study abroad at one of our partner universities in France or write your thesis for a company in China.

In short, at International Business & Management you will be trained in an international study environment that prepares you for management positions at companies anywhere in the world.

Other International Business profiles

International Business is an English-taught business study programme with an emphasis on international trade and commerce.

International Business & Management is one of the four profiles (differentiations) of International Business. Choose your own profile to focus on the aspects of international business that suit you best. The other profiles are:

Whichever profile you choose, you may expect to join an international classroom with students from all over the world. From day one, you will be trained to be business minded, interculturally aware and to have an entrepreneurial attitude.

This programme is part of Hogeschool Rotterdam Business School.

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International Business & Management fulltime

    Studie in Cijfers Latest change on 22-08-2018 Bekijk meer informatie over Studie in Cijfers
    This programme
    Nation wide

    Remarks by the Course Management

    The figures apply to the entire International Business programme. 'Studie in Cijfers' is not available for the separate profiles.

    Job opportunities

    1.5 years after obtaining degree




    Suitable work

    Programme structure

    A view of the study programme

    Vision on education

    Everyone is welcome at the study programmes of Rotterdam University of Applied Sciences (Hogeschool Rotterdam). Students and lecturers all know each other and everyone is easy to find. Lecturers work very hard at guiding the students in their studies in a way that fits the student. This demands a sense of commitment and active participation. All of us shape our education.

    Characteristic for the education of Rotterdam University of Applied Sciences is the attention that is paid to:

    • A solid theoretical foundation for your profession
    • Working in the professional practice
    • Your own professional identity

    All these elements will be part of your study programme. Starting out the focus will be on your development and competencies, but then the professional practice will be introduced as well. You will learn to handle actual issues of the professional practice together with other students, lecturers, applied researchers, and professionals. At the start you will also receive plenty of guidance from your lecturer, but later you will work in a much more independent manner. During your studies you will learn a lot about yourself and discover your unique qualities as a professional.

    First year

    During your first year you start to understand the international business world and the place organisations have in it. You will become acquainted with all aspects of business from its external and internal environment. For example, you will learn how the Paris climate change agreement affects international business activities in the Netherlands.

    Business is multidisciplinary, and so are the courses you will follow. Most courses are integrated modules where e.g. marketing themes, aspects of finance and operations and elements of economics all work together as they would in a business setting.

    The first year is divided into 5 blocks all of which focus on a specific theme. The fifth block, Business Models, is where everything you’ve learned in year 1 comes together. You will use the Business Model Canvas as a tool to answer questions like 'What is the business model of a company?' 'Who are their main partners?' 'What value do they provide their customers?' (and more) and experience how the various elements of a business are linked and influence each other.

    After the first year

    Year 2

    Your studies are taken to the next level. Where you first learned about macro-economics or supply chain management you will now have to start analysing venture strategies, mapping out the management of organisations and people, making recommendations for a company’s e-business opportunities and conduct research on how to grow in a sustainable way. You can take part in an international project and work on a real-life business assignment for an international company. For this project you will have the opportunity to travel abroad to Los Angeles, Taiwan, Berlin or Barcelona (amongst others) and do research for your project.

    Year 3

    During the third year you will spend a semester on work placement either at an international company in the Netherlands or you can travel abroad. The placement will offer you the chance to work in the field of your interest, learn about business etiquette and intercultural communication, and of course test the knowledge and skills you’ve mastered so far.

    Year 4

    In the last year of the programme you follow a chosen minor. By focussing in-depth on one specific aspect of your profession or by broadening your horizon through examining terrains bordering your own profession, you can significantly improve your chances on the labour market. You conclude the International Business & Management programme with your thesis, in which you will conduct research to resolve a practicebased issue for an international organisation.

    Electives and support


    During your studies, you can choose several elective subjects. This gives you the opportunity to look beyond the boundaries of your own study programme and to give substance to your specific learning needs. Part of the programme is a placement in a company of your choice. Through a specialisation in the main phase of studies, you choose a specific profile that allows you to differentiate yourself. With your graduation assignment you give a personal touch to your education.


    Every student is unique and has his own ideas about what he wants to achieve during his studies. We will support you by making you aware of your abilities, opportunities and challenges. Sometimes, during or even before the start of your study programme it becomes clear that you are struggling with a particular subject. It will be useful to brush up your knowledge in that area. As a student you will be assigned a coach (a lecturer) who will guide you and who will monitor your progress. It is also possible to ask for a peer coach, a senior student who trains younger year students.

    Studying with a disability

    If you have a disability and therefore require some extra facilities, we offer various options (information in Dutch).


    Many students choose to gain working experience abroad in a placement. However, it is also possible to take a placement in the Netherlands, preferably in an international company.

    Watch the video below to find out how Niels de Griff experienced his third-year placement at the European Forest Institute in Malaysia.


    In the last phase of your studies, you can choose a minor, to specialize in a field of your choice. Following are some examples of minors you can choose from.

    The main objective of this minor is to teach students what circular economy is, and how small and medium size enterprises (SMEs) and other organizations could make the transition from a linear business model to a circular economy business model. The minor has a strong practical component as students must work with local SMEs or public organizations. International knowledge and experience sharing through the cloud will be the key to the quality of their deliverables. Basic circular economy principles such as: system thinking, collaboration/ competition, business opportunities, innovation is natural, living systems, rebuilding capital, creating value, scale, time and resilience, will be taught. Transfer of knowledge will be done through the flipped classroom concept. Overall at the end of this minor the student must be able to: Translate European Sustainable Development needs into concrete, sustainable and feasible actions based on the Circular Economy principles. Expose themselves to out of the box thinking. Focus on specific targeted groups in specific markets. Critically look into the aspects of added value of the company, its activities and/or products/services within the context of circular economy. In this learning track the student improves the ability to combine knowledge, skills and attitude to show expected behaviour when performing a professional task in a European business context.

    It is important that we find new roads which lead towards more economic activity and more jobs. To achieve that, Real Experience Borderless Entrepreneurial Learning (REBEL) appeals to innovative students with guts and entrepreneurial mind set from all study programmes of Rotterdam University of Applied Sciences. REBEL teaches them to set up their own business with a team in a real international environment, look for opportunities and use them, take risks and to find surprising solutions. From all participants we expect an open mind, an innovative mind set, commitment, a proactive attitude and a willingness to collaborate with others. This minor+ learns students not just to be rebels, but competent rebels. Give us your business idea and we give you a fine set of wings to fly across borders.

    Overall at the end of the Minor International Finance and Accounting students should be able to:

    • Comprehensively evaluate financial performance of the company and its responsibility centers from different stakeholders’ perspective, applying advanced tools of financial analysis.
    • Evaluate existing management control systems, including performance measurement, incentive and management compensation systems from the perspective of their ability to support the implementation of company’s strategy and achievement of goals.
    • Apply and evaluate the effects of the accounting systems differences on the process of company valuation.
    • Apply and analyze concepts and models of traditional corporate finance and alternative finance to make a contribution to strategic financing decisions.
    • Explore the risks involved in using innovative financing for SME’s.
    • Illustrate how the auditing process contributes to a fair view of the financial statements and to fraud protection.
    • Create (design and produce) a report providing recommendations for dealing with finance and accounting challenges in the real life cases (company or organizations), by conducting comprehensive, business, strategic, accounting and financial analysis and evaluation.
    • Critically reflect on the process of working in the group and creating a report for the innovative project and come up with the ways for its improvement.

    In the Minor Digital Marketing you will face the challenges of marketing and the Internet. During this minor you get the opportunity to focus on your own chosen individual assignments related to digital marketing and share it with your fellow students. You will also work in a team and together develop workshops on different digital marketing topics. An important part of this minor is the consultancy project, where you are going to develop a digital marketing plan for a company of your choice. This is an individual assignment where you will also redesign their webpage and develop digital campaigns. We are going to share knowledge and experiences and many guest lectures and practical trainings will be offered to inspire you. We expect from you: full dedication, pro-activeness, own initiatives, eagerness to learn, and willingness to share knowledge, creativity, co-creation and a professional attitude.

    As markets evolve toward increased globalisation, free trade and outsourcing, a growing interest arises to deploy Supply Chain Management as a strategic business weapon. Collaboration and coordination are the keys to achieving the benefits. When parties in a supply chain relationship win equally, due to their cooperative actions in the supply channel, the benefits are likely to be realised and the relationship remains intact. More and more Supply Chain Management becomes the new frontier for demand generation. The traditional objective of minimizing supply chain costs is replaced by “meeting customer service requirements”. This means that the focus shifts to revenue contribution and profit enhancement. Companies, that are able to manage this tremendous shift effectively, will have a big competitive advantage in contemporary business environments.

    Fast track

    Aside from the regular four-year programme, we offer a three-year learning track specifically for students with previous education at Dutch pre-university level (VWO) or a similar foreign diploma. 

    For this three-year Fast track, the International Business programmes work together, resulting in mixed classes. The Fast track programme consists of intensive English-taught courses, in which theory is discussed in the context of the business practice.


    An indication of the subjects you can expect

    Type of education

    Structure of the study programme
    5 days classes per week
    20 self-study hours per week
    5 days classes per week
    20 self-study hours per week

    After your graduation

    Various possibilities

    After your graduation

    After completion of your studies, you will receive your Bachelor of Business Administration (BBA) degree. You will also receive a supplement: a DS-label. With this English document, you can show the value of your degree abroad when you apply for further study or when you look for a job.

    If you participate in the honours programme, you will also receive an honours degree.

    Career opportunities

    International Business & Management graduates have a solid foundation in all elements of managing a business and are able to navigate between the various business areas of an organisation. In line with 21st-century skills, graduates are competent in intercultural leadership, critical thinking, and intercultural sensitivity, in executing international projects while working in groups, and conducting business research. Our graduates work in an international business environment in various industries on a general management level, or in business areas such as (digital) marketing, sales, financial services or logistics management.

    Continue your studies

    Many students start working after finishing their bachelor studies. However you may also choose to continue your studies at Master level. For example

    Current labour market

    Source: national figures HBO-Monitor 2018


    Where will you study?

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